Want to engage with audiences in a more credible, tactile, memorable and trustworthy way?
Integrate print into your marketing campaign.
Digital communications may offer greater reach but there is no substitute for print when it comes to quality time with the consumer. You may well get more pairs of eyes glancing at a digital ad, or a promoted tweet, than you could ever achieve with a brochure, magazine ad or printed catalogue, but most will only see it for a fraction of a second, distracted by countless other messages on their screens. From luxury brochures, to door drops, newspaper ads and personalised direct mail – the eyes linger for longer and the message is much more likely to sink in.
Print is viewed as a serious medium, far more so than its digital alternatives. For the marketing of a high value product in particular – this matters. Print, done creatively, and done right, can impart an assurance of quality and reliability more effectively than any digital communications possibly could.